FIbEO aims at helping product traceability by obtaining yield forecasts to use in verifying product origin and guaranteeing food quality. It also helps to monitor agricultural practices and compliancy with product specifications.
Agri-food industry: checking compliancy of product consigned by outgrowers.
Consortiums: support their member demonstrating compliancy to specifications, improve brand awareness Control bodies: improve check capabilities, speed up compliance certifications.
Producers Organization (Consortium), Growers Group-PO; Control bodies-CB, Agri-food industry-AGIND.
FIbEO makes use EO, field data and scheme rules to produce better yield estimates of raw materials and help cross-checking this information with real consignments. The service shall help creating trustworthy food supply chains and ensure integrity while tracing provenance.
(PO) Avoid over consignments, improve growing and profitability for associates, Ensure the compliance to product specifications, Have a more transparent information flow, Improve perceived quality of the product, Enable immediate corrective actions, Track production lots, Reduce certification time; (CB) Reduce time during audits, Automated digital cross-checks; (AGIND) Full traceability, Brand recognition, Immediate corrective actions, Dissuaded misbehaviour, Avoid frauds, Centralised information system.
The project has reached its last Milestone, with the pilot service being fully developed and functional. The historical data from wineries have been collected to train the coded models, which are now running and providing estimations nurturing FIbEO dashboards.
The platform access has been granted to partnering companies, receiving their feedbacks from real scenarios, tuning the product and refining the next commercial steps.
The final review has been held on May, 2023.
Concerning the commercial roll out; our main intent is to upsell to existing customers while on-boarding new ones, the values in the financial workbook are based on such average price and size: the sales are hectare-based and we foresee to cover/reach 100.000 hectares in the first commercial year, 200.000 for the second and 300.000 for the last one.
Existing customers of ABACO 4 grapes are potential customers of FIbEO service. The project has already been presented to some of them, gaining interest from another Consortium in Italy; it also received a positive feedback from a Producer Organization in the north, and other wineries in central Italy outside of the Chianti Classico area.
This means that the model will have to be trained following the specific area’s characteristics, but also that once the platform has been set up, it can deliver a useful service for viticulture in general and not only for the Chianti Classico area used as a case study.
Next steps: to acquire new customers we will create a solid value proposition per customer segment where we can use the current attention to supply chain traceability, resilience, origin of healthy food, quality assurance of high value products like wine and olive oil amongst others. , We expect an increased demand to our FIBEO proposition based on new more strict EU policies and laws: The EU Deforestation-Free Regulation (EUDR) and the Corporate Sustainability Reporting Directive (CSRD).
We will set-up targeted marketing campaigns for the different customer segments for different countries/markets in order to build new customer relationships.